studies

A Season
Of Change

1

Client

ASOC, Auckland

Services

  • Concept
  • Scriptwriting
  • Direction
  • Video Production
  • Art Direction
  • Design
  • PR + Advertising

Project

We were the creator, executive producer and show runner of a branded entertainment broadcast property that was an international online TV first. In its first season it engaged over 10,000 women through a 12-week event which assisted them in creating a shift in their nutrition, fitness, self-image and style. The show aired on Sky TV’s – Neon SVOD platform.

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ASOC achieved in Season One

➖ An international online TV first
➖ Over 8,500 sign-ups
➖ Over 100,000views
➖ A 60% increase in retail sales for naming sponsor Sculpt
➖ Sold packages 3x to 6x above average sales price for naming sponsor directly from site
➖ Averaged 70% EDM engagement during pre-campaign & first six weeks of campaign
➖ Still averaging 30% EDM engagement three months after final episode
➖ Over 6,600 Facebook Fans with an average engagement of over 10%

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Episodes

12 Episodes.
A 12-week body, self-image & lifestyle event

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