Dayman’s
Motor Group
Client
Nelson Motor Group
Services
- Strategy
- Creative Direction
- Identity
- Brand Development
- Website Design
Project
Dayman’s is a long term Nelson business built on strong values (Reputation, Family, Honesty, Friendly, Patient, Care, and Legacy)
which had stood the test of time, 45 years. The brand had gone through several iterations and wanted to come back to its roots – back to its original family name. We undertook a strategic positioning in the market and re-branded holding on to its family heritage and becoming more customer-focused in its communications. The result is an updated, professional wordmark and style that creates an effective, modern position for this enduring brand.
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What the Brand Stands For
Reputation
Family
Honest
Approachable
Friendly
Patient
Care
Legacy
Visual Identity
We fully develop the brand’s visual system.
This composes the graphic elements that represent the identity of the brand: wordmark, color palette, graphic system, fonts, images, and more.
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Applications
Stationery Set
Signage and Banners
Web Concept
Graphic and Digital Communication
